The Value Equation
Four levers that decide whether you actually get the result.
Dream outcome
A real business: 100% commission, your brand, your book.
Likelihood
A proven playbook, live training, and AI doing the busywork.
Time delay
Plug into the full tech stack in under 10 minutes.
Effort & sacrifice
AI runs transactions, listings, CRM, and follow-up for you.
Training Hub
Comprehensive training resources and courses for your team
Flowey AI Assistant
Ask Flowey anything about HomeFlo, our compensation plans, or how we can help you grow your business
Hi! I'm Flowey, HomeFlo's AI Assistant. I'm here to answer any questions about our brokerage, compensation plans, and features. What would you like to know?
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Advanced CRM
Manage contacts, deals, and communications all in one place
Client Retention
Build lasting relationships with automated follow-ups and engagement tools
Expenses Tracking
Track and manage your business expenses with detailed reporting
Broker Support
Dedicated support team available 24/7 to help you succeed
TC Flo
Automated transaction coordination that shepherds every milestone to close
Listing Flo
A framework for high-performing listing agents — from CMA to MLS
The Old Way vs. The HomeFlo Way
The Old Way Costs You
per year
A $15,000 cap plus $5,600/mo in tools — gone before you keep a dollar.
Speed to Money
Average time to a HomeFlo agent's first closing. Industry average for new agents: 8 months.
Everything You Get
The full stack is included in every plan.
- Transaction coordinator (3 deals/mo)$1,200/mo
- CRM + marketing automation$500/mo
- Lead-capture funnel + website$300/mo
- AI follow-up / inside sales agent$1,000/mo
- Listing coordinator$400/mo
- Client-experience portal$200/mo
- Business texting platform$1,000/mo
- Training & coaching$1,000/mo
Every tier gets the full AI stack. The plans below only change your split and support level.
Agent Plans
Choose the perfect plan for your business. Switch anytime.
Foundation
- ✓$995 Transaction Fee per closing
- ✓Broker Support: Monday–Friday 9am–5pm
- ✓HomeFlo Dashboard
- ✓HomeFlo Training Hub
Growth
- ✓Transaction Fees: $495–$695
- ✓Broker Support After Hours
- ✓Saturday Broker Support
- ✓CRM Automations
- ✓Sales Funnel Website
- ✓Company Provided Leads
Scale
- ✓$495 Flat Transaction Fee per closing
- ✓Priority Broker Support
- ✓After Hours & Weekend Support
- ✓Offer Desk
- ✓Lead Routing Priority
- ✓Business Strategy Sessions
Standard Cap
- ✓$495 Flat Transaction Fee
- ✓Rev Share up to $2400 Per Agent
- ✓Declining Cap to $8,000
- ✓Priority Broker Support
- ✓Free Listing Photos
- ✓Expedited Pay
Zillow Flex gives our agents Pay-At-Close Leads to help grow their business.
High Performer Incentive:
High Performers on the Scale or Cap Plan receive a 50/50 split on all Zillow Flex Leads with the Zillow Split portion coming out of the company's 50%.
Our Journey
Founded
HomeFlo Real Estate opens its doors with the first sale in the same month.
Main Team Joins
Core team members join, expanding our capacity and vision for the market.
115+ Transactions
Closed over 115 transactions in our first full year of operation.
250+ Transactions
More than doubled our success, closing over 250 transactions.
Rebranded as HomeFlo
Launched as HomeFlo with renewed commitment to technology innovation.
900+
Transactions Closed
2021
Founded
Fenton, MI
Headquarters
Ready to Get Started?
Join hundreds of real estate teams already using HomeFlo